W South Beach South Beach's Premier Hotel-Condo With Unmatched Rental Income Potential
About W South Beach
The W South Beach arrived at 2201 Collins Avenue in 2009 and immediately became one of the most active hotel-condo buildings in the market. At 23 stories and 408 residences, it brought the W Hotels brand — known for design-forward aesthetics and a younger, more energetic hospitality approach — to one of the best stretches of Collins Avenue in Mid-Beach. The building was developed during a period when Miami Beach was establishing itself as a global destination for luxury hospitality, and the W capitalized on that momentum with a product designed equally for owners and investors.
What makes the W South Beach work is the balance between hotel glamour and practical ownership. Every unit was delivered fully furnished to W brand standards, which means buyers can check in, start renting, or both without additional investment. The interiors lean contemporary with clean lines, neutral palettes, and efficient layouts that maximize usable space. Higher-floor units offer direct ocean views that are genuinely striking, especially from the eastern exposures. The building also benefits from its dining and social programming: Mr. Chow remains a draw, and the WET pool deck functions as one of the better pool scenes on Collins Avenue.
From our perspective as a brokerage, the W South Beach is one of the most straightforward investment plays in the Miami Beach condo market. The hotel rental program generates real income, the brand recognition drives consistent booking rates, and the price point — starting well under $1 million for studios and one-bedrooms — is accessible relative to newer product on Collins Avenue. That said, buyers should understand this is a hotel-condo with hotel-condo economics: association fees are structured differently than a traditional condo, and the rental split with the hotel operator is a factor in net returns. We walk every buyer through the numbers in detail before purchase.
Why Buyers Choose W South Beach
The W South Beach attracts a specific type of buyer — one who values flexibility, income potential, and the energy of hotel living. Our team has represented dozens of buyers and sellers in this building, and these are the reasons that come up most consistently.
Proven Rental Income Platform
The W Hotels rental program is one of the most established in Miami Beach. Buyers do not need to find their own tenants, manage bookings, or furnish the unit — the hotel handles everything. For investors who want a truly passive income stream from Miami Beach real estate, the W provides a turnkey solution. Our team can share actual rental performance data from comparable units to help you model expected returns.
Accessible Price Point on Collins Avenue
Starting under $1 million for studios and one-bedrooms, the W South Beach offers one of the lowest entry points for branded oceanfront real estate in Mid-Beach. Newer developments along Collins Avenue are pricing studios above $1.5 million, which makes the W's cost basis particularly attractive for yield-focused investors. The fully furnished delivery eliminates additional upfront costs.
Lifestyle Without Maintenance
Living at the W means never worrying about the logistics of daily life. Housekeeping, concierge, valet, room service, and building maintenance are all handled by the hotel. For seasonal residents who spend part of the year elsewhere, this is invaluable — you lock the door and leave, knowing the hotel is managing everything. When you return, the unit is ready.
Mid-Beach Location Advantage
The W's position on Collins Avenue at 22nd Street is what we consider the sweet spot of Miami Beach. You are close enough to South Beach to walk to dinner on Lincoln Road, but far enough north to avoid the congestion and noise of Ocean Drive. The Faena district is a short walk north. The beach out front is wide and well-maintained. For buyers who want access to everything without being in the middle of everything, this location delivers.
Our Take on W South Beach
The W South Beach is a building our team knows intimately, and we approach it with a clear-eyed view of both its strengths and its realities. On the positive side, it remains one of the most liquid hotel-condo assets in Miami Beach. Units turn over regularly, rental demand is consistent, and the W brand continues to draw guests. For an investor who wants to own a piece of Miami Beach oceanfront real estate without managing it, this building is hard to beat.
The honest considerations are worth discussing as well. The building is a 2009 delivery, which means the FF&E and common areas show their age in places, though Marriott has invested in ongoing updates. Association fees reflect the cost of maintaining hotel-level services and amenities, and the rental revenue split means your gross rental income is not your net. We always prepare a detailed financial analysis for buyers so there are no surprises. The pool deck and public areas can be energetic, particularly on weekends — for some buyers, that is a feature, and for others, it is a reason to look at quieter buildings.
Overall, we view the W South Beach as one of the strongest value propositions in the branded hotel-condo segment on Miami Beach. The price-to-income ratio is favorable, the brand is globally recognized, and the location is excellent. For buyers who are clear about their goals — whether income, lifestyle, or a combination — this building consistently delivers. We are happy to provide a confidential analysis tailored to your specific investment or lifestyle objectives.
About W South Beach
The W South Beach at 2201 Collins Avenue offers one of the most compelling hotel-condominium ownership opportunities on Miami Beach. With 408 fully furnished residences across 23 stories, the building combines the energy and brand recognition of W Hotels with the financial flexibility of condominium ownership. Completed in 2009 and designed by Arquitectonica with interiors by Yabu Pushelberg, the W occupies a prime Mid-Beach position that provides direct oceanfront access along one of the widest stretches of beach on the island. Managed under the Marriott International umbrella, the W brand brings global distribution and loyalty program exposure that independent hotel-condos simply cannot match.
For buyers evaluating the W South Beach, the core proposition is straightforward: own a fully furnished, hotel-branded residence that can generate rental income through the W's established hospitality platform while also serving as a personal retreat. Studios and one-bedrooms start under $1 million, making this one of the more accessible entry points for branded oceanfront real estate on Collins Avenue. Larger two-bedroom units and penthouses offer more substantial living spaces with direct ocean views and upgraded finishes. At Manhattan Miami Real Estate, we work with both investors focused on rental yield and lifestyle buyers who want the convenience of hotel living, and we can model both scenarios with actual performance data.
The amenity offering at the W South Beach is driven by the hotel infrastructure. The WET pool deck is one of the most recognized pool scenes in Miami Beach, with cabanas, daybeds, DJ programming, and full food and beverage service. Mr. Chow restaurant provides destination dining without leaving the building. The FIT fitness center, spa services, 24-hour concierge, and W's signature Whatever/Whenever service round out a package that eliminates the need for a car or external gym membership. The building's Mid-Beach location at 22nd Street puts it within easy reach of Lincoln Road, the Faena district, the Bass Museum of Art, and South Beach nightlife corridors.
Our team at Manhattan Miami Real Estate has tracked the W South Beach market since its opening and can provide detailed rental performance data, resale comparables, and financial modeling for prospective buyers. The building remains one of the most liquid assets on Collins Avenue, with consistent transaction volume across all unit types. Whether you are an investor seeking a proven rental asset with brand-driven demand or a buyer looking for a turnkey oceanfront lifestyle on South Beach, the W delivers a well-understood product with transparent economics. Contact our advisors for current availability, pricing analysis, and private showing arrangements.
Explore Miami pre-construction developments or view Billionaires' Beach Miami. For international buyers, see our Miami guide for foreign purchasers.
Residence Collection
Studio & One-Bedroom Suites
500 - 1,000 SF
Two-Bedroom Oceanfront Residences
1,100 - 1,800 SF
Penthouse & Premium Suites
2,000 - 3,500+ SF
World-Class Amenities
WET Pool Deck
The signature W pool experience spans the oceanfront level with multiple pools, cabanas, daybeds, and a full bar and food service. The WET deck operates with the energy and curation of a beach club, with DJ programming on weekends and a scene that draws both hotel guests and local regulars. For owners, it is a genuine lifestyle amenity — not just a pool, but a social venue.
Mr. Chow Restaurant
Michael Chow's acclaimed Chinese restaurant occupies a prime ground-floor position at the W South Beach. The venue is a destination in its own right, drawing diners from across Miami Beach for its theatrical dining experience and signature dishes. For residents, having a restaurant of this caliber in the building lobby eliminates the need to leave the property for a high-end dinner.
FIT Fitness Center
The W's fitness center is equipped to a level that exceeds most standalone gyms in the area. Cardio equipment, free weights, functional training areas, and group fitness classes are available to all owners and guests. The center is staffed with personal trainers and operates extended hours to accommodate the varied schedules of hotel guests and residents alike.
Pool & Beach
- WET oceanfront pool deck with cabanas and daybeds
- Direct private beach access with attendant service
- Poolside bar and food service
- Beach chair and umbrella setup
Dining & Nightlife
- Mr. Chow restaurant
- The Living Room bar and lounge
- Poolside dining and cocktail service
- In-room dining available 24 hours
Hotel Services
- 24-hour front desk and concierge
- Valet parking
- Housekeeping and laundry services
- W Hotels Whatever/Whenever service
Business & Events
- Business center with meeting rooms
- Event spaces for private functions
- High-speed WiFi throughout the property
- Art collection throughout public spaces
The Visionaries
Arquitectonica
Architect
Yabu Pushelberg
Interior Designer
Related Group
Developer
Mid-Beach — The Center of Collins Avenue
The W South Beach sits in the Mid-Beach section of Miami Beach, a stretch of Collins Avenue that has become the preferred address for buyers who want proximity to South Beach's dining and nightlife without the constant intensity. Mid-Beach offers a more residential atmosphere with some of the best hotel properties on the island — the Edition, Faena, and Fontainebleau are all nearby. The beach here is wide and well-maintained, and the neighborhood has its own growing collection of restaurants and cultural institutions.
Dining & Restaurants
Mid-Beach and the surrounding area offer an exceptional range of dining options. Within the W itself, Mr. Chow is a destination restaurant. Walking distance brings you to the Faena hotel's restaurants, Carbone at the Surf Club, and a growing number of independent restaurants along Collins and Indian Creek Drive. South Beach's extensive restaurant scene on Ocean Drive and Lincoln Road is a short ride away.
Arts & Culture
The Mid-Beach corridor has developed into a cultural hub. The Bass Museum of Art is nearby, the Faena Forum hosts exhibitions and performances, and the Miami Beach Convention Center brings major art fairs including Art Basel's satellite events. The New World Symphony's Frank Gehry-designed campus is a short drive south in SoFi.
Shopping & Retail
Lincoln Road Mall, one of Miami Beach's most iconic pedestrian streets, is a short drive south and features a mix of retail, dining, and galleries. For luxury shopping, Bal Harbour Shops is 15 minutes north. The Design District on the mainland offers another concentration of high-end retail, galleries, and restaurants.
Beach & Recreation
The beach fronting the W South Beach is wide, clean, and well-serviced. The hotel provides dedicated beach setup for guests and owners. Beyond the beach, the area offers water sports rentals, paddleboarding, and kayaking. The Flamingo Park sports complex, with tennis courts and a running track, is nearby.
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Frequently Asked Questions
How does the hotel rental program work at W South Beach?
The W South Beach operates a hotel rental program managed by Marriott International (which owns the W Hotels brand). When you are not using your unit, it can be placed into the hotel's inventory and rented to guests at nightly rates. Revenue is split between the owner and the hotel operator, typically with the owner receiving the majority share after operating costs. The specific terms depend on the rental agreement in place, which we review in detail with every buyer. In our experience, well-positioned units — particularly ocean-facing one-bedrooms and two-bedrooms — generate meaningful annual income, especially during peak season from December through April.
Are the units at W South Beach delivered furnished?
Yes. Every unit at the W South Beach was delivered fully furnished to W Hotels brand standards. This includes furniture, fixtures, linens, kitchenware, electronics, and artwork. The furnishing package is designed for both hotel use and owner comfort. Some owners have customized their units with personal furnishings, but the standard FF&E package is included in the purchase and is a significant advantage for buyers who want to begin using or renting the unit immediately.
What are the monthly costs for owners at W South Beach?
Monthly association fees at the W South Beach vary by unit size and are structured differently than a conventional condo. Fees generally include building maintenance, reserves, insurance, and access to hotel amenities. For a studio or one-bedroom, expect fees in the range of $1,200 to $2,000 per month. Two-bedrooms and larger units will be higher. Additionally, if you participate in the rental program, there are operating costs deducted from rental revenue. Our team prepares a complete financial breakdown for every buyer, including a projection of net rental income after all costs.
Is W South Beach a good investment compared to other Miami Beach hotel-condos?
The W South Beach is one of the strongest hotel-condo investment plays on Collins Avenue, in our assessment. The W brand has global recognition that drives consistent booking rates, the location on Mid-Beach is central without being as saturated as the southern end, and the price point — particularly for studios and one-bedrooms — allows investors to enter the market at a level where the rental math works. Compared to newer branded residences that have significantly higher buy-in costs, the W offers a more favorable ratio of purchase price to rental income. That said, it is a 2009 building, and buyers should factor in the age of the FF&E and any renovation timeline into their projections.
What is the location like around W South Beach?
The W sits at 2201 Collins Avenue in the Mid-Beach section, which has emerged as the most balanced stretch of Miami Beach. You are walking distance to both the energy of South Beach and the more refined Faena district to the north. The immediate area includes excellent restaurants, the Bass Museum of Art, and the Miami Beach Convention Center. Lincoln Road is a short drive or pleasant walk south. For buyers who want access to South Beach nightlife and dining without living directly in it, the Mid-Beach position is ideal. Our team always tells clients that Mid-Beach gives you the best of both worlds.
Can I live full-time at W South Beach, or is it primarily for investors?
You can absolutely live full-time at the W South Beach, and a number of owners do. The hotel services — concierge, housekeeping, room service, gym, pool — make daily living very comfortable. However, it is important to understand that you are living in a hotel environment, which means transient guests in the hallways, elevator traffic, and pool deck activity that reflects a hospitality operation. For some buyers, this energy is part of the appeal. For others who prefer a quieter, more traditional residential setting, we would suggest looking at conventional condos in the area. The building genuinely serves both lifestyle buyers and investors, and our job is to help you determine which category fits your goals.
Your W South Beach Awaits
Our specialists will provide personalized pricing, floor plans, and exclusive developer incentives.