The Setai Miami Beach
The Setai Miami Beach
The Setai is the building that defined ultra-luxury condo-hotel living in Miami Beach. Designed by Jean-Michel Gathy with Asian-inspired elegance, this 40-story oceanfront tower has been a benchmark for refined coastal living since its 2004 completion.
With 163 residences ranging from hotel suites to expansive private units, The Setai offers flexibility and five-star services that few buildings in Miami Beach can match.
Its three cascading infinity pools, world-class restaurant, and prime South Beach location have made The Setai an enduring icon of the Miami Beach luxury market.
The Setai Miami Beach at a Glance
101 20th Street, Miami Beach, FL 33139
GHM / Setai Group
Jean-Michel Gathy / Denniston
2004
163
40
Condominium
South Beach
Why Buyers Choose The Setai Miami Beach
The Setai attracts buyers who value refined service, iconic design, and a proven two-decade track record in Miami Beach's most dynamic neighborhood.
Iconic Status
The Setai established the ultra-luxury condo-hotel concept in Miami Beach and remains one of the city's most recognized residential addresses.
Five-Star Hotel Services
Full hotel services including concierge, housekeeping, in-residence dining, and valet — a lifestyle of effortless luxury.
Rental Income Potential
The hotel rental program provides owners with professional management and income when units are not in personal use.
Prime South Beach Location
Direct oceanfront at 20th Street with walkable access to Lincoln Road, the Art Deco District, and Miami Beach's best dining and culture.
Our View on The Setai Miami Beach
The Setai remains one of the most compelling options in Miami Beach for buyers who want five-star hotel services combined with residential ownership. Its Asian-inspired design and serene atmosphere stand apart from the more exuberant buildings that characterize much of the market.
For investors, The Setai's hotel rental program offers a proven income stream with professional management. For lifestyle buyers, the combination of oceanfront living, world-class dining, and impeccable service is difficult to match.
After two decades, The Setai has proven its durability as a luxury address. Unlike newer buildings still establishing their reputation, The Setai's track record speaks for itself.
About The Setai Miami Beach
The Setai Miami Beach at 101 20th Street is one of the most iconic luxury residences in South Florida. Designed by Jean-Michel Gathy of Denniston and completed in 2004, this 40-story oceanfront tower established the ultra-luxury condo-hotel concept in Miami Beach and has maintained its position as one of the city's most prestigious addresses for over two decades.
The Setai offers 163 residences ranging from hotel suites to expansive private residences with full ocean views. The Asian-inspired design creates an atmosphere of serene sophistication that is unique along the Miami Beach coastline. Three signature infinity pools set at different temperatures — cool, warm, and hot — cascade toward the ocean, creating one of the most photographed amenity settings in all of South Florida.
Residents enjoy the full complement of five-star hotel services, including 24-hour concierge, in-residence dining, housekeeping, and access to the acclaimed Setai restaurant and bar. The building's prime South Beach location at 20th Street places it within walking distance of Lincoln Road, the Bass Museum, and the best of the Art Deco District while maintaining a sense of peaceful remove from the busiest stretches of Ocean Drive.
Explore Miami pre-construction developments or view Billionaires' Beach Miami. For international buyers, see our Miami guide for foreign purchasers.
Residence Collection
Hotel Suites
Studio – 1 Bedroom
500 – 1,000 SF
- Hotel rental program eligible
- Full five-star hotel services
- Turnkey furnished
- Ocean or city views
Private Residences
1–3 Bedrooms
1,200 – 3,000 SF
- Full kitchen and living areas
- Direct ocean views
- Private elevator access
- Expansive balconies
Premium & Penthouse Units
3–4 Bedrooms
3,000+ SF
- High-floor positioning
- Wraparound terraces
- Panoramic ocean and bay views
- Custom interior configurations
Residences from $1,200,000
World-Class Amenities
Three Infinity Pools
The Setai's signature three cascading infinity pools are set at different temperatures — cool, warm, and hot — creating one of the most iconic amenity settings in Miami Beach.
Five-Star Hotel Services
Full hotel services including 24-hour concierge, in-residence dining, valet, housekeeping, and butler service for premium residences.
The Setai Restaurant & Bar
An acclaimed on-site restaurant and bar offering Asian-inspired cuisine in an elegant oceanfront setting.
Full-Service Spa
A comprehensive spa with treatment rooms, sauna, steam, and a menu of wellness therapies.
Oceanfront Beach Service
Direct beach access with dedicated loungers, umbrellas, and full food and beverage service on the sand.
State-of-the-Art Fitness
A fully equipped fitness center with personal training services and ocean views.
The Visionaries
Jean-Michel Gathy / Denniston
Architecture & Interior Design
Malaysian-based Denniston is renowned for creating the world's most refined resort environments. Jean-Michel Gathy's portfolio includes Aman Resorts, The Chedi, and One&Only properties across Asia and the Middle East.
GHM / Setai Group
Developer & Operator
General Hotel Management brought their expertise in Asian luxury hospitality to Miami Beach, creating a residential experience rooted in Eastern philosophy and Western comfort.
South Beach, Miami Beach
Lincoln Road
Miami Beach's premier pedestrian boulevard with world-class dining, galleries, and boutique shopping.
Art Deco Historic District
The iconic collection of 1920s-40s architecture that defines Miami Beach's global identity.
Bass Museum of Art
A contemporary art museum just blocks from The Setai featuring rotating exhibitions and cultural programming.
New World Symphony
A Frank Gehry-designed concert hall offering world-class classical music performances steps from the building.
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Frequently Asked Questions
What is the difference between hotel suites and private residences at The Setai?
The Setai offers both hotel suites (smaller units that can participate in the hotel rental program) and larger private residences with full kitchens and living areas. Both types of owners enjoy access to the full range of five-star hotel services.
Can owners rent their units at The Setai?
Yes. The Setai operates a hotel rental program that allows owners to place their units in the hotel pool when not in personal use. This provides rental income managed by the hotel's professional team.
What are The Setai's three pools?
The Setai features three signature infinity pools set at different temperatures: approximately 75, 85, and 95 degrees Fahrenheit. They cascade toward the ocean and are among the most iconic amenity features in Miami Beach.
Where is The Setai located in Miami Beach?
The Setai is located at 101 20th Street in South Beach, directly on the oceanfront. It sits at a prime midpoint between Lincoln Road and the Convention Center, with easy access to the best of South Beach dining, shopping, and culture.
Who designed The Setai?
The Setai was designed by Jean-Michel Gathy of Denniston International Architects, renowned for creating some of the world's most luxurious resort environments including Aman Resorts properties and The Chedi Muscat.
What is the starting price at The Setai?
Pricing at The Setai ranges from approximately $1.2 million for smaller hotel suites to over $15 million for premium residences and penthouses. The wide range reflects the diversity of unit types and floor plans available.
The Setai Miami Beach Awaits
Our specialists will provide personalized pricing, floor plans, and exclusive developer incentives.
101 20th Street, Miami Beach, FL 33139